Admissions Tip: Video Essays
It’s no secret that the use of video in the MBA application is becoming increasingly popular among top business schools. Schools that now use these so-called video essays include Northwestern / Kellogg, INSEAD and Yale SOM. Typically you will be provided with a question, then a short amount of time to think about the question (30 seconds for example) and then a limited amount of time to provide your recorded answer, typically 60-90 seconds. In the tips that follow, we’ll explain the origins of video essays and provide a series of practical and strategic pointers to ensure that you ace this aspect of the admissions process.
Why B-Schools Use Video Essays
So why are some schools adopting this new means of assessing a candidacy – beyond the fact that it is new technology that was not available in earlier years?
Video essays have to be submitted without the direct support of admissions consultants and others who can provide feedback for candidates. In that sense, the content response can be perceived as more authentic than an essay; schools know with a degree is certainty that this is the response of the candidate.
2. English Language & Communications Skills
Because a candidate cannot get editing support for these responses, it is also a great test of the language skills of a candidate. It is also a good test of broader communication skills, testing your ability to think in the moment, gathering your thoughts and responding. Certainly the video responses provide a different level of assessment of communication than what can be learned in the essays, which may have been edited by others.
In most cases, a candidate will not have the questions ahead of the time that the responses are required, which is typically after the application is submitted. This forces the candidate to be spontaneous. Of course, the questions are not supposed to be overly tricky, and you can get a sense of the types of questions asked by searching the web; some schools even have practice questions on their website. Clear Admit’s Yale Interview Guide includes some of the questions that have been used by Yale in previous years. Yale asks for three video responses, drawn randomly from a bank of questions.
Video Essay Tips
1. Practice makes perfect!
Because you don’t know your questions ahead of answering a video essay, this does not mean you should not practice. On the contrary, it is very important to practice answering questions in this format. You can get a sense of timing so you can understand how long 90 seconds is, when you are answering one question. It can also be strange at first, when you are providing your answers without getting any visual cues from your audience, as you would in a traditional interview. Those cues can help you direct your response in a traditional interview, in a video response you are on your own. So practice, and then practice some more.
2. Review your work
If you use Skype, or similar technology, practice creating video messages, and review. You should also consider your eye contact, look at the camera, not at the screen, which is more natural for you. Also make sure that your camera is at eye-level, you don’t want to be looking up, or down, at the camera. Looking at the camera, and making sure the camera is at eye-level will best simulate an in person experience for the person(s) reviewing the videos.
3. Video essays should support the application messaging
As with any other part of your application, keep on message. Your video responses will be reviewed in the broader context of the remainder of your application, your experiences, goals and so forth. It is important that your video responses support your goals, while highlighting your personality.
4. Don’t let setting, wardrobe, or technology distract
Dress well, at least for the part of you that will be visible. Make sure that the room in which you record your videos has a clean background, and the lighting of the room helps highlight you. You want the person who is viewing your videos to be able to see you clearly, and not be distracted by the background. Also make sure that there are no other audio distractions during your video responses, and that your technology is tested, and works!
Responses to video essays might not need to be perfect, but they will add a significant dimension to your application that cannot be gleaned from other aspects of the written application. For this reason, these responses are very important, and practice, even around questions that might not be used, will help you overcome any unfamiliarity with this new format.
Posted in: Admissions Tips, Application Tips, Essay Tips & Advice, Essays
“Smeal gives you a best of both worlds experience. We’re a world-renowned research university, and we have the resources and brand-name to back up our MBA program. However, our program is very small, typically 80-100 students per year… Everybody knows you, you know everybody else, the faculty knows you by name, but you also got resources that will help you throughout your entire career.”
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About Our Guest
Stacey Peeler is MBA Admissions Director at Penn State’s Smeal College of Business. Prior to joining Smeal in 2008, she worked for Kaplan Test Prep and Admissions in various management roles in the Philadelphia area, and then as the Center Director of the State College office. Stacey got her Masters in Science in Human Resources and Employment Relations from Penn State.
What is relatively unique about the Smeal MBA? What are its key advantages?
- Relatively small MBA class (80-100 students) with the support of one of the largest research universities and alumni networks in the world
- Top-ranked for supply chain management, also strong in business to business marketing and corporate finance
- Good value: ROI is typically about 3.5 years with relatively low tuition, generous scholarship policy, and increased earnings post-graduation
- Smeal requires applicants to answer 3 randomly selected video questions for application
Potentially a good fit if:
- You are looking for an intimate MBA program experience but want the benefits of a large and engaged alumni network
- You are looking for a program strong in supply chain management, marketing (especially business-to-business), corporate finance, or consulting
- You’re looking for strong value from a US MBA
Listen on for the insider’s scoop…
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Touch MBA’S Penn State Smeal MBA Fast Facts
Program Highlights (1:45)
- Smeal College of Business founded in 1953
- 1 intake / year in August
- Length: 21 months
- Campus in University Park, Pennsylvania, the no. 2 ranked college town in the US with population 40,000, 10 minutes from airport and accessible to East Coast and Midwest
- 75-110 participants/intake
- ~12 nationalities/intake, class is ~38% international
- Concentrations: Finance, Innovation & Entrepreneurship, Marketing, Strategic Leadership, Supply Chain Management, Sustainability & Social Innovation
- Students rate Industrial/Manufacturing/Logistics highest
- Rankings: #62 Financial Times 2014, #41 US News 2015, #38 Bloomberg Businessweek 2012, #71 Economist 2013
- #6 Supply Chain/Logistics by US News 2015
- Accredited by AACSB
- Dual Degrees: JD/MBA, MD/MBA, BS/MBA
- 4 deadlines Oct to Apr, get a decision within 2-3 months
- 526 applications received, 141 admitted, 77 enrolled, 27% acceptance rate
- Avg GMAT: 649 (80% range 550 – 720), Avg GPA: 3.4 (90% range 3.0 – 3.8)
- GRE Accepted
- Avg age: 27, Avg work experience: 4.5-5, full-time professional work experience recommended but now required
- Min TOEFL: 600 (paper), 100 (internet), IELTS: NA
- Interviews done by Admissions Committee
- Assess candidates based on academic history/potential, quality/quantity of work experience, leadership capacity/experience, and overall fit with the Smeal culture
- Full-time MBA Tuition: $73,924 ($46,160 in state)
- Recommended budget: $100,000 ($73,000)
- Upwards of 80% of class awarded merit-based aid, including graduate assistantships (full-tuition waiver for ~35 students)
- 12-15 students win scholarships ranging from $2,500 to $25,000
- Scholarships are merit-based and awarded with offer (applicants must apply by Feb 1 deadline)
- Tip: get the best GMAT/GRE score to improve chances of winning scholarship funding
- Smeal MBA – Full-time placement report (Class of 2013)
- 75% of graduates had jobs within 3 months of graduation
- Average Salary (Bonus): $96,349 ($16,466)
- Graduates in 2012 experienced 117% increase in salary after 3 years
- Top 5 regions graduates worked in: Mid-Atlantic 25%, South 21%, Midwest 17%, Northeast 15%, Southwest 12%, West 8%
- Top 5 recruiters: Ernst & Young (3), PolyOne (3), Apple (2), GE (2), Nike – supply chain (2), Chevron (2), ExonMobil, Deloitte,
- Top 5 functions: Operations/Logistics 34%, Marketing/Sales 28%, Consulting 15%, Finance/Accounting 15%, IT 4%
- Top 5 industries: Manufacturing 23%, Consulting 15%, Technology 15%, Consumer Products 11%, Financial Services 9%
- 74,000 Smeal alumni worldwide and Penn State has the nation’s largest Alumni Association
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